Inertia or caution?

Apologies for taking so long to write a second post!

One of the first suggestions I received on a topic to write about on here came from Nik Peachey:

How do we educate or encourage our managers / administrators to become better educated about what the web can do and the real issues and potential surrounding its use?

Nik’s question was mirrored a little in Karenne’s post here.  I’m going to rewrite Nik’s question slightly (as we trainers are always told not to do, of course), and ask how we can encourage managers to become better educated about technology in general.  And also to think about what considerations managers might have in thinking about technological solutions.

The first problem of course, is the dizzying pace at which the technological revolution is moving – each week seems to bring an innovation in classroom technology, online learning or some other area that managers (and teachers) need to be aware of and make decisions over.  As in many areas of life, inertia is easier (though rarely the best policy in the long run).

Then of course there is the financial aspect.  To equip a school with interactive whiteboards (IWBs) and train everyone to use them involves no small capital outlay.  Similarly running online courses, while not necessarily involving a great amount of up-front expenditure, often seems to have a very low margin (and frequently such courses are run at a loss, based on the vague assumption that this is the way of the future and even if it costs in the short term it will pay off in the long term).

And, then there’s the much talked about digital native/digital immigrant divide.  Most managers are almost certainly digital immigrants (I could write small programmes in BASIC when I was 15, but I don’t really think that puts me in the digital native category – my kids, on the other hand, seem to be fluent).  Give it ten years or so and there will be a different story here, but for now, it’s what we have to work with.

The ADKAR model of change management suggests that managers of people in an organisation which is engaged in change need to take care of 5 things – Awareness (are people aware of the need for the change?); Desire (do people actually want to make the change?); Knowledge (do people have the necessary training to perform the new tasks that are necessary under the change?); Ability (are people able to implement the change?); and Reinforcement (are they continually supported?).  But let’s turn this model on its head a little and look at it from the perspective of changing the  manager’s approach in the case of technological innovation in language teaching and learning.

Are managers aware of the need for this change?  Increasingly, I believe, they are.   Or at least they know that things are changing in the way teaching and learning are supported by technology, and that at some point there is a nettle that needs to be grasped. (It certainly comes up very often when I talk to managers of language teaching organisations).  They might feel that being at the cutting edge in their specific market would give them a competitive advantage even if they were still to be entirely convinced of the benefits of the innovation from a pedagogical standpoint.  After all, it’s pretty rare these days to find a language school that doesn’t have its own website, so it’s not a fear of technology per se.

Do they want it?  Less so, I suspect. Or at least the uncertainty and faddishness of technological solutions can and will cause doubts.  With so many options, so many possibilities and a limited amount of resources to devote to whatever decision is taken (and with IT as a sector in itself being so seemingly hit and miss – for every silicon valley success story there seem to be ten failures), it’s understandable if managers tend to adopt a wait-and-see policy.  While large well resourced organisations like the British Council can devote time and money on trying out all the possibilities and learning from their mistakes and successes, this is simply not an option for smaller language schools.  Waiting to see which approaches are going to be the necessary and long-standing ones (both pedagogically and for the marketplace) is on some levels a sensible and thoughtful approach.  And there’s no shame in being part of the early or late majority rather than an innovator – especially when it’s not just a personal decision, but one which impacts the organisation, and, by association, all the people in it.  [Plus, of course, I am writing this at a time when language schools are suffering financially from the current global downturn.  Just, possibly, as the current wave of pedagogical/technological tools is starting to break over us.  And one of the big ironies about all this of course, is that it’s better to change things when things are going well, and not as a reaction to a crisis, but much more difficult to convince people of the need when everything’s seemingly going well]

Without the awareness and desire, then, there is unlikely to be any sudden shift in the way things are done.

Michael Fullan has identified a number of reasons why educational innovations fail, and I think this can be tied into the same process as we have looked at above.  Among others he cites:

  • Believing that complex problems can be solved quickly
  • Adopting innovations which have only symbolic benefit
  • Responding too quickly to fads
  • Misunderstanding resistance as an attempt to block, rather than as indicating a need for help and support
  • Allowing pockets of success to fail through lack of support

By way of conclusion, I’d like to focus on that fourth one, though I think all 5 have a relevance to this debate (and a couple of them I have already touched upon here).   There is, I think, a tendency to assume that managers are seemingly attempting to block innovation, or are just against change.  And while this may be true in a few cases, in many cases I believe it is in fact a need for help and support and advice.  What, I submit, is less helpful is ridiculing cautious managers as luddites and stick-in-the-muds.

And where will this help and support and advice come from?  Good managers will be reading and studying the literature on educational innovations, which will be part of the driving force, and on top of this I believe much of the impetus will come from teachers.  Teachers are increasingly realising that to engage with their learners they need to do so with and through new technology.  This needs to be transmitted to managers, who, sadly but inevitably, often have little direct contact with the learners as learners.  And reading a few customer satisfaction surveys does not have the impact of conversations with enthusiastic teachers.

I hope this does not come across as passing the buck.  The good manager will be very aware of the issues and research and potential of the web and of other technologies.  But taking that step into the unknown and making a policy decision which is going to have far-reaching consequences can be a daunting thing to do.  Perhaps this is where managers become leaders.

Finally, a story which I was told while training on the International Diploma in Language Teaching Management.  Some years ago, a large language teaching organisation made a decision, in consultation with its teachers and students, to replace the video cassette recorders and tape players in all the classrooms with DVD players which could also be used to play CDs.  Money was set aside for this task, which was a fairly expensive undertaking, and during the summer break, all the classrooms were changed over to the new, very flash and beautiful machines.  The teachers were delighted and they knew the students would be impressed. It wasn’t until the first day of the new term, that everyone suddenly realised that there was a slight problem.  The staffroom resources, of course, were unchanged.  Teachers had access to lots of cassettes and videos from various different coursebooks and supplementary materials, but nothing to play them on.  And, of course, no CDs or DVDs.

4 Responses to “Inertia or caution?”

  1. Anne Says:

    The hype can be confusing. One could perhaps whittle things down to one or two basics:
    What I really miss at our local community college is that there is no wireles LAN. We teachers bring in our laptops and use internet applications on UMTS which we end up paying for ourselves.
    Another thing that really gets my goat is when media labs aren’t set up for Web 2.0 applications. Who needs IE?
    I don’t think schools should expect all teachers to use hightech with all classes. Sometimes less is so much more. But I think they need to set things up to let teachers experiment. We have a long and steep learning curve ahead.

  2. Burcu Akyol Says:

    Dear Andy,

    Thanks for this great article!

    I work at a private school in Istanbul, Turkey. I’d like to summarize the existing situation here from four different angles. The parents, the school managers, the teachers, the students…
    The parents: They express positive feelings when technology is used in and around the classroom. They are impressed to see that the classrooms are equipped with the latest technological tools. However most of them are not knowledgeable enough to question the way the technology is used in the classroom. THEY NEED TO BE GUIDED.
    The school managers: They express positive feelings when technology is used in and around the classroom. They do their best to equip the classes with the latest technological tools. They miss one very important point: Investing in teacher training, teaching resources and curriculum support regarding the use of technology in the classroom. THEY NEED TO BE GUIDED.
    The teachers: They don’t usually express positive feelings regarding the use of technology in and around the classroom, because they have too many teaching hours, too much paper work and there is noone around to motivate them. Most of them put psychological barriers and this brings negative thinking about technology. They say that they are peacefully teaching with their traditional methods, no need for technology! THEY NEED TO BE GUIDED.
    The students: They usually use technology to download music, play games, share photos and chat with their friends. They are very happy and engaged when technology is used in and around the classroom in a way that attracts their attention. Most of them are not aware of the fact that the technology is a great opportunity for their education. THEY NEED TO BE GUIDED.

    Apparently the common problem is lack of guidance. In my opinion, the parents and the students are the people who should be guided by the teachers and the school managers. The teachers should be guided by the school managers and most importantly they should be life-long learners and be their own guides. The school managers should be open-minded and develop clear policies regarding the use of technology in the classroom.

    All the best,

    PS I’d like to share the link of a post I’ve written by which I question if schools are ready for change…

  3. Karenne Sylvester Says:


    Great post and I very much apologize for taking so long to come over and read it properly.

    It’s definitely more positively constructed than my own!

    I guess I feel a bit frustrated at times, coming up against so much resistance to using technology and worse, after training teachers on how to use it, so few implement the tools I have given them… which is kinda one of the reasons I started the blog (they’d to me say “I don’t remember how to find link or it’s too hard for me to do, etc”…) now, there are no more excuses – just a quick email with a link, LOL.

    Anyway, quite awful of me, committing Seth Godin’s fatal sin: Posture of the Communicator

    especially when my love for these tools is based on inspiring teachers not demotivating them!

    And, actually, very much agree with you and Michael Fullan’s points regarding why these steps fail.

    Take care,

  4. Nik Peachey Says:

    Hi Andy

    First, thanks for addressing my question (I’m flattered) and in such detail. I think you have really nailed the problem from the perspective of managers here.

    I think you are absolutely right and that ELT school managers are right not to jump in and be at the cutting edge of innovation when it comes to buying into expensive technological gadgets. Waiting generally means that they get cheaper, better and more familiar to the people who will use them.

    One area where I think so many managers go wrong though is that they get too hung up on the ‘hardware’ and the physical gadgetry.

    For me, the hardware is a bit of a side issue. Of course it needs to be there in some form to give teachers and students access, but the real ‘revolution’ that is happening in technology is actually happening on the web and is the shift towards what’s being called ‘Web 2.0’.

    The potential to share, collaborate, communicate and create on the web has never been so great, so easy or so cheap! This offers educators and students fantastic opportunities for development.

    If I were to offer managers advice on how to invest in technology, I would suggest that they make their school a free wireless hub for their teachers and students. Then invest in training and supporting their teachers to understand how to develop themselves and exploit what is freely available online.

    This wouldn’t have to be a huge investment and it could break down the walls of the classroom and create a school that is a learning environment – and not just during class time.

    Investing in IWBs etc is all well and good, but investing in giving your teachers access to the web and the knowledge of how to exploit it is much cheaper and a much better investment, as they will be much better able to keep up with and cope with the next generation of changes that will inevitably come.

    Anyway, thanks again for a great posting and for an insight into the manager’s view of this problem. And of course thanks for giving me the opportunity to post this rant on one of my favourite topics.


    Nik Peachey | Learning Technology Consultant, Writer, Trainer

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